Leading designs for interactive learning experience for kids and teens. Tons of gamified and interactive features to equip our future leaders with strong financial foundations.
Leading designs for interactive learning experience for kids and teens. Tons of gamified and interactive features to equip our future leaders with strong financial foundations.
By speaking with families, we realised that not only kids benefit from financial education, parents also wanted a space where they can learn how to speak with kids about various financial topics. Thus, we created an app that caters to all family members from age 6 to 100. We sensitively adapted illustration styles and colours to suit different demographics.
It was interesting to uncover layers of psychology among kids & teens, and different worlds they live in. We tested lots of different engagement tactics to see how kids respond: from surfacing education content on home screen, setting up small parent-paid incentives for each time a mission is completed, to entering Challenges and competitions. There were lots of trial and error moments and we will never stop learning.
